Efficient Roofing Ltd ("we", "us") is the data controller for personal information collected through this website. This policy explains what we collect, why, how long we keep it, your rights, and the cookies the site uses.

What we collect

Details you give us through the enquiry form, by phone, WhatsApp or email: name, phone number, email address, postcode and address, and a description of the work.
Photographs you send us of your roof.
Technical data from analytics and advertising cookies, unless you switch them off: pages visited, device type, referring site and campaign identifiers.

Why we use it

To answer your enquiry, look at the roof, quote and carry out the work (contract).
To keep records of quotes, guarantees and invoices as the law requires (legal obligation).
To measure and improve our website and advertising, which you can switch off at any time with the cookie bar.
To contact you about work we have carried out for you (legitimate interests).

Who we share it with

Our website host and form provider (Netlify), our customer records system, our email provider, and Google and Meta for advertising measurement when it is switched on. We never sell personal data.

How long we keep it

Enquiries that do not become jobs are deleted after 12 months. Job records, guarantees and invoices are kept for at least six years, and guarantee records for as long as the guarantee runs.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent at any time. Email efficientroofingltd@gmail.com. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

Cookie	Purpose and type
er_att, er_xid, er_sub	Remembers which advert or search brought you here and stops a form submitting twice. Needed for form handling, up to 13 months.
er_consent	Remembers your cookie choice. Needed, 13 months.
_ga, _gcl_*, _fbp, _fbc	Google and Meta measurement, only when those tools are switched on. Up to 2 years.

Data controller: Efficient Roofing Ltd, company number 17496032, The White Building, 33 Kings Road, Reading RG1 3AR. Last updated 9 October 2026.